SEO
SEO, without becoming an expert
You have two options and both work. The second takes ten minutes and requires no knowledge at all.
Short answer
Do you need to learn SEO to run a generated blog?
Not necessarily. Two routes work: learn the twelve things that genuinely matter, which takes a few hours, or hand a public 410-action run book to an AI agent that applies them to your site. The second takes ten minutes and no prior knowledge.
SEO in one minute, with no jargon
Google is a librarian. Someone asks: “how do I fix a dripping tap?” The librarian has to pick, out of millions of pages, the ten to show first.
SEO is making your page easy for them to pick. Three things only:
- They must be able to find it. If it is in no index, it does not exist.
- They must be able to understand it. Clear title, clear subject, one idea per page.
- They must have a reason to prefer you. Your page answers better than the other ten.
Everything else — the hundreds of technical details — only serves those three sentences.
Your two options
The fast route
Option 1 — you do not learn it
You give an AI a public document listing 410 checkable SEO actions and ask it to apply them to your site. The AI reads, checks, and hands you back the list of what is missing.
- Ten minutes to set up
- No knowledge required
- Free: the document is public
The solid route
Option 2 — you learn a little
You read the 12 points below. They cover most of what genuinely moves a blog. The rest is detail you can always hand to the AI later.
- An hour of reading
- You understand what you are doing
- You can spot bad advice
The most effective path is both: read the 12 points so you know what is being discussed, then let the agent do the checking for you, indefinitely.
Option 1: hand the run book to an AI
There is a public document called the SEO Run Book: 410 SEO actions written out one by one, in a text file any AI agent can read.
| What | Where | What it is for |
|---|---|---|
| The 410-action file | 410-seo-actions.md | This is the file to give the AI. Just copy its address. |
| The public repository | github.com/THe-Web-Master/SEO-Playbook | The same thing in browsable form, with the PDF. |
| The run book's own site | seorunbook.com | The same actions explained and sorted, to read in a browser. |
1. Open any AI agent
Whichever you like, as long as it can read a web page: a browser assistant, a desktop agent, a command-line tool. There is nothing to install on our side.
2. Paste the message from the next section
It contains your site's address and the run book's address. That is everything the agent needs.
3. Let it work
It reads the 410 actions, looks at your site, and hands back a list: done, not done, broken. You get an action plan sorted by importance without having learned anything.
4. Repeat monthly
A site drifts. The same request a month later tells you what has degraded. That is the only regular SEO maintenance a blog needs.
An AI gets things wrong. Before applying any change it proposes, check that it is actually describing your site — and take a backup before any technical change. The run book is an external document we do not edit; we cite it because it is public, complete and free.
The message to copy and paste
Just replace the site address with your own:
You are my SEO agent. Here is my site: https://my-site.com
Here is the run book to apply: https://raw.githubusercontent.com/THe-Web-Master/SEO-Playbook/main/410-seo-actions.md
1. Read the whole run book.
2. Check my site action by action.
3. Give me the list of what is DONE, NOT DONE, or BROKEN.
4. Sort by impact: highest-leverage items first.
5. For every NOT DONE item, tell me exactly what to change, where, and why.
No general advice: only verifiable actions on my site.This works with any agent that can open a web page. If yours cannot read a URL, download
410-seo-actions.md from the repository and attach it.
Option 2: the 12 points that actually matter
If you only ever remember twelve things for a blog, these are them, in order of importance.
| # | The point | Why it matters | Time |
|---|---|---|---|
| 1 | One subject per page | Two subjects on one page and the librarian cannot file it. | 0 min (while writing) |
| 2 | A title containing the question | People click what looks like their question. | 2 min / article |
| 3 | Answer in the first two sentences | A reader who bounces straight back is a negative signal. | 5 min / article |
| 4 | Links between your own articles | This is what turns 30 loose pages into a site. | 3 min / article |
| 5 | A sitemap submitted to Google | Without it your pages can stay invisible for months. | 10 min, once |
| 6 | Search Console installed | The only place you see the truth about your traffic. | 15 min, once |
| 7 | A fast site on phones | Most of your readers are on mobile. | 1 h, once |
| 8 | Light images with alt text | Speed + accessibility + image traffic. | 1 min / image |
| 9 | Updating old articles | Cheaper and more profitable than writing a new one. | 20 min / article |
| 10 | Deleting or merging what is useless | Ten empty pages drag the whole site down. | 1 h / quarter |
| 11 | Structured data (schema) | This is what gets you cited in AI answers. | Automatic here |
| 12 | Waiting | Nothing ranks in two months. The hardest point of all. | 90 days |
Buying backlinks, stuffing keywords, publishing 200 empty articles, changing theme every month, paying for a $100/month tool before you have 1,000 visitors. None of those five ever saved a blog; the first two can get it penalised — see the risks.
What the plugin already does for you
Part of the list above happens automatically on every generated article:
| Point | Who handles it |
|---|---|
| Clean H2/H3 structure, one subject per article | The plugin, at generation |
| Meta description | The plugin — or your SEO plugin if you have one, with no duplicate |
| Article + FAQ structured data | The plugin, automatically |
| Internal links between your articles | The plugin, count configurable |
| Sitemap and indexing | Your SEO plugin, or WordPress itself |
| Speed, images, updates, pruning | You — or the AI agent from option 1 |
In other words: the plugin covers page SEO. Option 1 covers site SEO. Together, you need to learn nothing to start.
What order to do it in
Before the first article
Choose the niche. That is SEO, and it is the heaviest decision of all: the method is here.
Week 1
Search Console + sitemap. Ten minutes, and you start seeing reality.
Month 1
Publish. 30 reviewed articles beat 300 raw ones. Points 1–4 happen while writing, not after.
Month 2
First agent pass over the run book. Fix the technical items it finds.
Month 3
Look at the data: what is getting impressions? Double down there.
Every month after
One agent pass, one session updating old articles, and keep publishing. That is the whole job.
Questions
Does the run book cost anything?
No. The 410-action file is public on GitHub and the site explaining it is free to read. We are not its publisher: we cite it because it is complete and free.
Which AI agent should I use?
Any that can read a web page. The message in the copy-paste section is written to be understood by all of them.
Can the AI change my site by itself?
Some agents can, with your credentials. Do not do that at first: ask for a list of recommendations, take a backup, apply the changes yourself. One technical mistake costs more than the time saved.
Is SEO dead because of AI?
No, it changed shape. Answer engines cite sources: being clear, structured and checkable became more important, not less. The structured data in point 11 is exactly for that.
Where to go next
Updated 2026-09-10